Though I no longer service clients, my passion for crafting sales letters and assisting others write great copy is still in force. My ultimate goal is to only share useful strategies and to provide helpful tools.

So, let's get back to how I can help with your copywriting. I'd love to share some of my own approaches to copywriting and give it all to you step-by-step, so you can start applying these strategies to your business starting today. 

After all, nobody knows your business better than you and you are the most qualified person to write your own copy. Even if you think you can't write...you might just turn yourself into a pro with the Copywriting Sweetie Training & Software Course.

Here's how to...

Learn How To Write Sales-Producing Copy,
Even If Don't Consider Yourself A Great Writer

You don't have to be a literary genius to sell your products online. If you know your products well, understand your target market (we'll help you with that) and can put a few sentences together, you have what it takes to develop your copywriting skills.

If you're looking for a simple way to get more sales, here's just a small sampling of what you can learn:

• How design is crucial to your website's sales (and that doesn't mean a beautiful site with all the bells and whistles)

• How to write attention grabbing headlines that will pull your reader into the copy

• How to clearly guide your readers to a “call to action” that gets results

• How to write product descriptions that sell instead of the bland uninspiring descriptions found on many sites

• How to keep your sales message consistent and not confuse your visitors with too many options

• How to make your writing flow throughout your copy and make your readers eager for more

• What you should include in testimonials to turn them into a powerful sales tool

• The difference of how to write to get the sale and how to write to give something away

• Why every sales page should include a P.S. – In fact, P.S. really should stand for "powerful sales" message.

• You even receive step-by-step software to help you put your marketing messages together quickly and easily.

Let me tell you more about the course and software, but first, I thought you'd might like to hear from LaTara, who has already had a chance to listen to the training audio and opt-in builder software. She may be exaggerating on the "genius" part of it, but you get the point. ;-)

Course Breakdown: Here's What's Included

So you know that you're making the right decision on signing up as a Copywriting Sweetie student, Ive detailed exactly what's included. The following 5 components can help you start selling more of your product...starting today:

Component #1: Training Guide

This step-by-step guide will take you through important terminology, how to make the most of your copy and practical exercises to apply to your existing or brand-new website.

Here's what you'll learn in this straight-to-the point 33-page copywriting guide:

• Why learning copywriting will put you way ahead most of your competitors [pg. 4].

• Why your target market might not be what you think it is and how you can use that information to make more sales [pg. 6].

• Finally understanding what is unique about your business and sets you apart from your competitors [pg. 9].

• Why the features of your product are extremely important, but aren't likely what will sell your product best [pg. 11].

• The secret to writing effective bullet points that will make your potential customers eager to buy your product on the spot [pg. 13].

• How to craft headlines that will keep your website visitor and your website and hungry to learn more [pg. 14].

• Another kind of headline that will keep people reading all the way to your order link [pg. 17].

• The important ingredients you need to include for highly-effective and believable testimonials [pg. 18].

• The one thing that must be on every page of your website, but most website owners completely miss [pg. 20].

• Tips to speaking directly to and truly connecting with your audience [pg. 24].

• Why grammar isn't all that your high-school English teacher cracked it up to be [pg. 26].

• How to set up your website for more sales [pg. 29].

• Getting more of your visitors to buy now, instead of putting it off until later (and likely forgetting about you completely) [pg. 30].

Component #2: Training Audio & Transcripts

Listen to this 63-minute interview with Alice Seba (or read the transcripts for easy reference) as she give you the basics and beyond to start selling your products more effectively. In this interview you'll learn:

• More on how this one-time copywriter for hire (me) realized that she could make more money by getting out of the business [1:15].

• Why copywriting is not just "sales copy". Writing to sell goes way beyond that.  [1:45].

• Why website traffic isn't THE answer to more sales [3:15].

• The one important key to distinguishing yourself from the competition and why most of your competitors completely miss this [5:40].

• Why competing based on price could mean disaster for your business [11:55].

• Why limiting your product availability can mean more sales [13:12].

• The most important part of every single web page you create. It doesn't matter if it's a home page, a sales letter, an article or an about us page. That page needs this [14:35].

• Why selling and search engine optimization don't always mix, but what you can do to incorporate both to your various pages [18:20].

• One of the best ways to find great headlines for your own products and website pages [21:48].

• Why your website navigation, if you have it, is often completely irrelevant [27:35].

• Discover that your visitors REALLY do like to be bossed around a little [28:45].

• What to do with visitors that decide not to buy your product and possibly turn them into a customer before they click away from your website [30:00].

• Setting yourself apart from the competition by illustrating how your product benefits your customers [38:00].

• Why you simply are not important in the whole sales equation. Learn how to take the realization and sell a whole lot more to your prospects [38:50].

• How eliminating or limiting these types of words in your sales copy can help boost your conversion rates [44:00].

• Why you can fire your high-school English teacher and tell her that you're making more money now that you forgot just about everything she told you about proper grammar [47:42].

• Simple steps to make sure more of your readers stick around to read what you have to say [52:00].

• Why shopping cart/ multi-product websites will benefit from this copywriting advice [54:00].

• When to use a sales letter instead of a shopping cart [56:48].

A while back, I created some website templates to help people set up 4 important components to any online business. The templates showed people how to set up:

• An opt-in page: To increase your subscriber opt-in rates.

• Sales letter page: To improve the conversion on selling one product at a time.

• Survey Page: To conduct research about what your target market wants to learn.

• Thank you page: To increase your profits even further

When I created these templates my customers ate them up and used them to sell their information products, mail-order products, to promote their ecourses and discover what ebooks they could offer in the future.

Here's a few random comments I received on the templates:

The templates were simply HTML documents that people had to edit themselves in a web page editor and some web-building skills were required.

So, Lynette set out to create an easy-to-use software that takes you through each step of the page-building process.

With Melissa's instructions and her tech-savvy, I've made the process a near no-brainer. Interestingly enough, there are other similar pieces of software on the market that don't offer near the same functionality and sell for $97 and higher. I'm going to make sure things are much easier on your wallet and you (more on that a bit later)!

First, let's look at how it works: Just launch the software, choose which kind of page you'd like to create...

System Requirements: Windows 2000, XP (sorry not Mac compatible)

...and don't worry, there's a detailed illustrated guide to help you through the entire process that includes even more great copywriting advice along the way. This 66-page provides you with the solid understand of the purpose of each marketing page you create and how to make the most them.

Even the software is completely step-by-step and shows you exactly what to do as you go along. Have a look below:

...then easily insert your sign up code or shopping cart links and when you're done, the html page is produced for you:

All you need to do is load your page with your favorite FTP or publishing program.

Save your work in the software and you can come back over and over again to make changes and tweak your conversion rate.

Already Proficient with a  Web Page Editor? Templates Are Included!

If you're already comfortable working with HTML pages and you don't really need the software, I've thrown in all four templates. They're fully customizable and can be used in any web page editor.

No matter your level of experience, you can easily put your marketing pages together.

Here's a note from Angela Wills. It's her opt-in site that is shown right above here:

Component #4: Critique Videos To Learn From & Avoid The Mistakes Of Others

I've included four website critiques for you to learn from.  You'll be able to view full video critiques online and I've also thrown in the accompanying written reviews - watch the video, read the review or do both, it's great to learn from and also avoid the mistakes others are making.

Now that's not a dig at any of the very brave website owners who came forward for a critique...I think it's important that website owners do share and learn from each other and we really appreciate the opportunity to share the sites with you.

Prefer to Read Rather Than Watch Videos?

I completely understand. Some people learn better by watching, some by reading and others by doing both. Or perhaps, you don't have an Internet connection that allows for easy video viewing. That's why I've included written summaries of each critiques, so you can get the best of both worlds and maximizing your copywriting education.

Here's just a quick summary of the video critiques:

Opt-in Page Critique

• Ensure your readers know what to do when they reach your opt-in page. It seems silly, but you'd be surprised at how much a little extra help can improve your opt-in rate.

• Improve your headline to keep a reader's attention and get them to the sign-up box.

Survey Page Critique

• How just clarifying this one thing on your survey page form can dramatically increase your response rate.

Sales Page Critique

• Where to place your order links. Put them in too soon and you might lose your potential customer.

• Using stories to create trust and credibility.

Shopping Cart Site Critique

• Why so many shopping carts forget to tell their visitor WHAT to do.

• Why offering fewer products may increase your sales.

Component #5: 21 Common Copy Mistakes

I've also included a useful quick downloadable guide that highlights 21 common mistakes made in copywriting and how you can can avoid them.

If you want to make your visitors stay at your website longer and to say yes to your products more frequently, this quick guide is for you.

Join me as a Copywriting Sweetie and you'll be armed with the education, tools and experience to sell more with your sales copy. If you're not quite sure if you should take the plunge, allow me to tell you this...

Learning copywriting may, at first, sound overwhelming or daunting.  The Copywriting Sweetie Software and Training Course was made with this in mind. I'll give you all the tools you need to easily start writing effective copy... but it's up to you to apply those skills. I can't wait to get started!

All the best,

Melissa Ingold
Your Partner in Online Success

P.S. This product will show you how to use your written words to get your prospects and customers to say yes AND more importantly you'll learn how to do it all without hype, gimmicks or tricks. Click here now to get started.

Still Not Sure If You're Ready To Get Fully Immersed Into Copywriting?